2020 Drinks helps drinks manufacturers, brand owners and industry stakeholders improve performance, manage risk and deliver meaningful change. With experience spanning manufacturing, technical management, compliance, sustainability and strategic development, we provide tailored independent advice and hands-on support.
Creating clarity around purpose, priorities and direction.
Helping businesses manage risk and meet requirements.
Improving capability, efficiency and resilience.
Turning sustainability ambitions into practical action.
Jon Rix (founder):
"After more than 30 years in drinks manufacturing, technical management and business improvement, I've learned that the biggest lessons often come from the projects that don't go entirely to plan.
The name 2020 Drinks reflects that belief. Good decisions are rarely based on perfect foresight, but they can be informed by experience, perspective and a healthy appreciation of what can go wrong.
Today I help drinks businesses navigate technical, operational, sustainability and strategic challenges, drawing on lessons learned across factories, boardrooms and supply chains throughout the industry."

Jon demonstrated exceptional knowledge across wine processing, packaging and operational development. His ability to build effective operational structures and develop teams was evident throughout the project. I would not hesitate to recommend him.
Andy Cecil - Managing Director -
Ideal Point of Sale Ltd
Jon played a key role in helping us establish our bottling facility. His knowledge, commitment and professionalism were instrumental in getting us operational, and his contribution continues to deliver value.
Romy Auld - Commercial Director
Celebration Drinks Ltd
Jon provided valuable insight and support, always getting straight to the point and handling complex matters professionally. His clear guidance and practical approach made a real difference to our business.
Bea Hill - Head of Operations
Dash Water
Over the last few years, 2020 Drinks has supported clients with:
Jon has become a trusted extension of our team, providing ongoing technical support across multiple areas of the business. His expertise has been instrumental in developing and maintaining our Quality Management System, achieving and retaining BRCGS Agents & Brokers certification at AA grade, managing customer complaints and supporting continuous improvement activities.
More recently, Jon led the development of our GHG inventory, helping us strengthen our sustainability credentials and meet growing customer expectations in this area.
What sets Jon apart is his ability to combine technical expertise with practical, commercial thinking. He understands our business, responds quickly when issues arise and consistently provides clear, pragmatic advice. His support continues to add significant value to Think Drinks and I would have no hesitation in recommending him.
Chris Mann - Operations Director
Think Drinks